How A Social Media Agency May Bolster Yooka-Laylee


By Arthur Williams


There's no disputing the fact that there have been numerous video game-related projects on Kickstarter. Some of them have yielded more success than others, but few have gained the sheer traction that Yooka-Laylee has enjoyed. To say that this became popular in a short time would be nothing short of an understatement. A project like this deserves more traction, however, and it's possible that a social media agency can prove to be useful in this respect.

Yooka-Laylee, for those who aren't in the know, is a future video game that has been cultivated by many former employees of Rare. It's easy to see the influence of such games as Banjo-Kazooie and Donkey Kong 64, both of which have amassed popularity during their releases as well. However, what makes Yooka-Laylee is that it has become something of a passion project for these individuals. As a result, it has been able to generate success unlike anything Kickstarter has seen beforehand.

Yooka-Laylee's Kickstarter went up with the initial goal of 175,000, which was meant within roughly over a half hour. To say that this was monumental would have been an understatement, since a day hadn't even passed until said goal was reached. By the end, it earned well over 2,090,000, making it the highest-funded UK video game project in the history of Kickstarter. With such success, though, one has to wonder if a social media agency can come into effect.

I have to believe that firms the likes of fishbat can prove to be quite useful, seeing as how there are different functions they are able to serve. One of the best examples would be SEO, which is something that anyone who's familiar with Google algorithms can tell you about. Not only does this entail the creation of content, on a consistent basis, but the careful selection of keywords to boot. With the right practices, a social media agency can create strong results.

Without question, Yooka-Laylee is a project that many gamers have their attention focused on. There is plenty of promise to be seen, and it's clear that it's in the hands of the most reputable individuals as well. It's important to note that Yooka-Laylee is one of the few 3D platformers that has been able to gain traction, in an age where shooters are some of the most popular games out there. This project houses potential, which will hopefully be reached in due time.




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