How Vinyl Wrapping May Help Jurassic World


By Paula Hess


It's easy to see that dinosaurs can capture our imaginations rather well. Whether our heroes are running away from them or working side by side with these beasts, it's easy to see that they have amassed popularity since the 90s. Jurassic World is an upcoming film that many people, Jurassic Park fans especially, are looking forward to. It has to be marketed well, though, and I believe that this is where vinyl wrapping will prove to be most useful.

The plot for Jurassic World is rather simple. Twenty-two years after the events of the first Jurassic Park movie, the dinosaur-infested island has since been made into an amusement park, which was the initial plan more than two decades ago. Through various events, a genetically-modified dinosaur - which has been studied on - is let loose onto the island. What this means is that a series of individuals, such as the amusement park's workers, must come together to ensure their survival.

Now that you understand the plot of this movie, in a general sense, you have to know how marketing efforts will be tailored. From what I have seen, as others may agree, it's a matter of highlighting the dinosaurs. Actors and actresses are crucial, especially with notable names like Chris Pratt in place, so it's not like they will be downplayed. More than anything else, though, it's important to focus on the dinosaurs and how marketing can bring these creatures to the forefront.

In fact, these can help to make the results of companies like JMR Graphics more visually appealing. Keep in mind that dinosaurs are easy for the human eye to draw itself to, since they are unlike anything else in the world. They come across as larger than life to children while adults may have recollections and good memories of Jurassic Park and the like. For these reasons, as well as others, it wouldn't be too surprising to see them used for the process of vinyl wrapping.

If the right care is taken, I am sure that Jurassic World will be able to amass popularity in due time. Reviews for said movie must be positive, of course, but I believe that effective marketing done beforehand will be just as crucial. This may be where vinyl wrapping will come into effect, as I am sure many will imagine. Jurassic World stands the chance of being a blockbuster entity but this will not be done unless the movie itself is made with quality intact.




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