Innovative And Fun Naartjie Kids Clothes


By Harriet Porter


The word naartjie is a South African one used to refer to a sweet, citrus fruit, smaller than an orange. The Naartjie kids clothes brand is proudly South African in origin and has grown from its beginnings in a garage in Cape Town into an internationally recognized company. The worldwide rights to the brand were purchased by Naartjie USA and there are now many stores in the USA and some in the Middle East with more to come. The very successful e-commerce sites are growing too.

The brand is innovative with a unique fresh flavor and bright colors, just like its namesake. The playful clothing is designed to be kid-friendly. The garments are not only trendy and fun but practical and durable too.

Primarily natural fabrics which have been pre-shrunk are used to make these garments. The clothing is dyed only once it has already been made up and this ensures a vibrancy of color. Clothing dyed like this also has a soft, complex visual appeal that cannot be matched by piece died goods. The clothing is rugged enough to endure active days of playing but is also very soft and comfortable.

The brand stays abreast of current trends and translates them into clothing appreciated not only the parents who buy them but the children who wear them too. New collections are produced on a yearly basis, using current colors, prints and designs. Every second year one outfit is released for fans of the Jie Jie range. This range is named after a fairy who lives at the foot of Table Mountain in Cape Town.

Newborns, babies and children up to the age of ten are catered for by the brand. Searching online by category allows customers to view tops, bottoms, dresses, swimwear, sleepwear and accessories like footwear. Items can be mixed, matched and layered successfully due to continuity between lines and attention to detail.

Quality is very important and this is evident at every stage of the process from design, choice of fabric and actual construction to final quality control before garments are considered ready to sell. Special care instructions are attached to each garment and it is important to follow these. As long as proper care is taken, the clothing will last for many years.

On the websites it is simple to shop by category and place an order. Vouchers or e-gift cards can also be used. Payment is made through a secure site called Payfast and the payment method is usually through credit card or internet banking. Terms and conditions regarding shipping, returns and other details are available. A size guide is also available online. Size of clothing and shoes is determined by the height and weight of the child. A foot measuring guide can be downloaded to see exactly what size suits a child best.

When the company opened a store at the Victoria and Albert Waterfront in Cape Town, the brand began to attract attention. Today it has many loyal customers not only throughout South Africa but throughout the world. The fact that new collections are produced regularly and promotions are often held gives customers a reason to keep visiting local stores. Shopping online is another option and offers an easy way to purchase garments.




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